This entry was posted on Sunday, September 9th, 2007 at 2:13 pm and is filed under Contextual Links, Text Links, LinkXL. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Can Matt Cutts Stop Text Link Advetising?
Many newbie webmasters have been scared off by the misinformation about text link advertising put out by Google “SEO Spokesman” Matt Cutts. Unfortunately, many of these webmasters will never have their websites ranked because no links means no ranking. It is pretty sad, all the great sites that will never be found because of an irrational fear of promoting websites properly.
Ironically, at the San Jose SES conference, while Matt Cutts delivered his “Paid Links are Evil” presentation, major link buys were taking place on the trade show floor. Scoffing at Mr. Cutts sales pitch, major SEOs and Internet Marketing companies were in an absolute link buying feeding frenzy. Footer, sidebar, or irrelevant links - it did not matter - if you had 1,000s of text links for sale, you had more buyers than you could handle at SES.
I guarantee, if paid links were not an effective form of advertising these major firms would not be wasting their time and money with paid text link advertising.
Contextual Links were a especially hot commodity as more SEO experts are coming to realize that they can get the biggest boost from natural links in content. Often, as the other trade show booths were empty, the LinkXL booth had a long line of interested attendees – many in line were in the market for as many quality contextual text links as we could sell them.
We are excited to be at the forefront of this new evolution in paid link advertising. In just a few short days we validated that “natural links in content” will soon be one of the most popular forms of text link adverting on the web.
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