Archive for the 'Contextual Links' Category
I recently received an email from a new user that illustrates the problem with link buying and why it doesn’t work for most people.
His question went something like this: “I searched for my anchor text ****** and I did not find any PR5+ links”
Here is a summary of my response and the LinkXL position on buying links because of PR rather than relevance: Read the rest of this entry »
Interesting that newspaper advertising revenue is being threatened by online advertising. So what is the answer? If you cant beat them- join them! Supplement your ad revenue by selling text link ads- any word on a major newspaper site is up for the taking. Relevant contextual links are being purchased by major retailers with the use of technology from Vibrant Media, LinkXL and other text link publishing networks by major newspapers across the USA - according to a recent Business Week article.
So you want your page to rank high in the search engines- don’t we all? Well like many things in life, getting what you want takes some work. In the SEO business, link building tends to be the most meticulous part of the process. But suck it up; we all have to do it.
“Are Paid Links Evil?” That was the controversial question debated at a propaganda-filled panel discussion at this year’s SES San Jose Conference. One argument, endorsed by the big-gun search engines such as Google, asserts that paid links are akin to manipulation, causing a negative impact on search credibility and generally muddying the already murky waters of the web. On the other side of the aisle is the Pro-Paid Link contingent, sprouting the ideals of competitive market, fairness, anti-hypocrisy, and relevancy. The panel for this discussion included:
Many newbie webmasters have been scared off by the misinformation about text link advertising put out by Google “SEO Spokesman” Matt Cutts. Unfortunately, many of these webmasters will never have their websites ranked because no links means no ranking. It is pretty sad, all the great sites that will never be found because of an irrational fear of promoting websites properly.
Ironically, at the San Jose SES conference, while Matt Cutts delivered his “Paid Links are Evil” presentation, major link buys were taking place on the trade show floor. Scoffing at Mr. Cutts sales pitch, major SEOs and Internet Marketing companies were in an absolute link buying feeding frenzy. Footer, sidebar, or irrelevant links - it did not matter - if you had 1,000s of text links for sale, you had more buyers than you could handle at SES.
I guarantee, if paid links were not an effective form of advertising these major firms would not be wasting their time and money with paid text link advertising.
Contextual Links were a especially hot commodity as more SEO experts are coming to realize that they can get the biggest boost from natural links in content. Often, as the other trade show booths were empty, the LinkXL booth had a long line of interested attendees – many in line were in the market for as many quality contextual text links as we could sell them.
We are excited to be at the forefront of this new evolution in paid link advertising. In just a few short days we validated that “natural links in content” will soon be one of the most popular forms of text link adverting on the web.
We are often asked the difference of our system to paid links that many others sell in a footer or side bar. LinkXL is contextual advertising. LinkXL links are placed in the content of a website where they are valued as more organic, natural links. There is no placement test that identifies the links in the body of content as paid links and the LinkXL system does not pop-up a balloon window like Kontera or Intellitext.
The more links on a page that you see that are outbound the more a search engine will look at site and deem those links less valuable. Some competitors that you may have will buy links on a page you advertise on so that they can devalue the links outbound. This is why we always suggest that if you are going to seek links you should take in to consideration the limit a page will have for links. My recommendation is not to place a link on a page that has more than 10 outbound links as a maximum. Any more than this will dilute the link popularity benefit and raise your link profile. Remember, internal page links share in popularity and value so the fewer outbound links equates to a greater value per link.
Time Factors Read the rest of this entry »
Contextual link buyers need to realize that it can take a while to see results from a link purchase. The age of links pointing to your website is one of the factors search engines use in their algorithms to prevent SEOs from buying spam links and getting immediate front page search results for their clients. Read the rest of this entry »
Text link advertising has become a serious threat to Google’s business model. Not only do paid links cut into Google’s advertising revenue, they can mess with their ranking algorithm. When search engines count unrelated links in the footer or sidebars of websites, the websites buying these links get an undeserved boost in the search engine rankings. I have seen travel sites buy footer links on software sites. These links are irrelevant and should not be, and are often not, counted by the search engines. Read the rest of this entry »
We have discussed how contextual text links are great for the advertiser – but what about for the publisher site?
During March of 2005 StuntDubl discussed links within content and SEOs ongoing quest for the Perfect Link. Until now, there was no easy way to get paid links in content other than buy a “content page” or “presell page” and hope that your page gets spidered. Recently Bigoak’s SEO Blog gave their view of the perfect link - once again it is a link in relevant content. LinkXL makes the getting the perfect link much easier by allowing webmasters to buy links within pre-existing content with a few clicks of the mouse.
LinkXL Contextual Text Links are regular search engine friendly HTML links nestled in the middle of relevant content that both human visitors and search engines can follow. To get the perfect link, Read the rest of this entry »