Archive for the 'Text Links' Category
While I like to wear an actual tin foil hat at all times… InsideCRM has a great post with 100 virtual tinfoil hat tips for webmasters that are extremely paranoid of Google penalties. The Tinfoil Hat Toolbox tells you how to cover your tracks as your try to make a few dollars on the web.
They offer some great Google safety tips, but the tip that stands out to me is #39:
Buy links under the radar. Put your links in places where they’ll blend in so that even someone looking for a paid link wouldn’t find it.
This is exactly the service that LinkXL provides webmasters. We make it easy for SEOs and webmasters to get natural links in existing content.
In the war between Google and the paid links industry, it seems that Google’s latest attack could be a cause for concern.
In the past, Google only threatened to penalize websites for selling links. However, as of recent, it seems that Google has found a way around removing sites from the search engines for selling links. The search engine instead has implemented a “decrease page rank” punishment. Read the rest of this entry »
It’s pretty clear that in order to rank high in the search engines, your site needs incoming links. However, just any old link certainly won’t do the trick. Your choice of links should definitely include some thought. Here are some basics about the most effective incoming links your site should focus on using.
Website linkers have often used a “you scratch my back, I’ll scratch yours” policy with reciprocal linking. However, if you fail to invest time in knowing what sort of outward links are on your page, you could be headed for exile in the world of search engine rankings.
So you want your page to rank high in the search engines- don’t we all? Well like many things in life, getting what you want takes some work. In the SEO business, link building tends to be the most meticulous part of the process. But suck it up; we all have to do it.
“Are Paid Links Evil?” That was the controversial question debated at a propaganda-filled panel discussion at this year’s SES San Jose Conference. One argument, endorsed by the big-gun search engines such as Google, asserts that paid links are akin to manipulation, causing a negative impact on search credibility and generally muddying the already murky waters of the web. On the other side of the aisle is the Pro-Paid Link contingent, sprouting the ideals of competitive market, fairness, anti-hypocrisy, and relevancy. The panel for this discussion included:
Many newbie webmasters have been scared off by the misinformation about text link advertising put out by Google “SEO Spokesman” Matt Cutts. Unfortunately, many of these webmasters will never have their websites ranked because no links means no ranking. It is pretty sad, all the great sites that will never be found because of an irrational fear of promoting websites properly.
Ironically, at the San Jose SES conference, while Matt Cutts delivered his “Paid Links are Evil” presentation, major link buys were taking place on the trade show floor. Scoffing at Mr. Cutts sales pitch, major SEOs and Internet Marketing companies were in an absolute link buying feeding frenzy. Footer, sidebar, or irrelevant links - it did not matter - if you had 1,000s of text links for sale, you had more buyers than you could handle at SES.
I guarantee, if paid links were not an effective form of advertising these major firms would not be wasting their time and money with paid text link advertising.
Contextual Links were a especially hot commodity as more SEO experts are coming to realize that they can get the biggest boost from natural links in content. Often, as the other trade show booths were empty, the LinkXL booth had a long line of interested attendees – many in line were in the market for as many quality contextual text links as we could sell them.
We are excited to be at the forefront of this new evolution in paid link advertising. In just a few short days we validated that “natural links in content” will soon be one of the most popular forms of text link adverting on the web.
We are often asked the difference of our system to paid links that many others sell in a footer or side bar. LinkXL is contextual advertising. LinkXL links are placed in the content of a website where they are valued as more organic, natural links. There is no placement test that identifies the links in the body of content as paid links and the LinkXL system does not pop-up a balloon window like Kontera or Intellitext.
The more links on a page that you see that are outbound the more a search engine will look at site and deem those links less valuable. Some competitors that you may have will buy links on a page you advertise on so that they can devalue the links outbound. This is why we always suggest that if you are going to seek links you should take in to consideration the limit a page will have for links. My recommendation is not to place a link on a page that has more than 10 outbound links as a maximum. Any more than this will dilute the link popularity benefit and raise your link profile. Remember, internal page links share in popularity and value so the fewer outbound links equates to a greater value per link.
Time Factors Read the rest of this entry »
We recently had a Blogline post that was talking about LinkXL being new to the community around the world. Some common questions were being asked and we thought this was a great opportunity to answer. You can find the post @ http://dotmyspot.com/home/content/view/467/9/
Page Rank or Google PR is calculated by the amount, relevancy and quality of other website linking back to your website. There are many types of back linking techniques- some that help more than others. One main thing to keep in mind is to make sure you’re having your back links placed in content of a relevant web page.