Contextual Advertising Talk

Inbound links are other web pages that contain a link to your website. Website popularity is used to indicate how many other pages link to your webpage. Proper website strategies can help you get more inbound in-content links from relevant sites which in turn will greatly improve your search engine ranking.

It’s important to maintain a link popularity strategy as part of your seo efforts. There are a few linking techniques used to gain natural organic inbound links incontent: Read the rest of this entry »

We have discussed how contextual text links are great for the advertiser – but what about for the publisher site? When the LinkXL system was developed we had one mantra – to provide a text link advertising vehicle that would make Publishers, Advertiser, and the search engines happy. With much hard work we believe we accomplished that goal.

LinkXL contextual text links offer Publishers many advantage over traditional footer or sidebar advertising: Read the rest of this entry »

There has been a lot of talk on how to determine the value of a link, its quality and veracity. People ask us all the time “what should I pay for a link?” or “what links do I need to rank better?” While there are a number of values I will make an attempt to place them in to 2 categories: Most Important & Important. Read the rest of this entry »

There has been a bit that has been argued in regards to penalties for duplicate content. Who is right, who is wrong, what the story really is. Search engines such as Google, Yahoo! and MSN are known to penalize duplicate content. So what exactly is duplicate content?

What is duplicate content? In short- it is text-based content (that is spiderable by search engines) on a website that is found in full, or partial on another site on the internet. Read the rest of this entry »