Archive for May, 2007
Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings. (Wikipedia) This definition of SEO is accurate but I believe lacks the interaction with marketing. You need to optimize your site for traffic- which is…..YES you guessed it, humans! SEO is about getting your website listed properly and ranked well where you want it. But I always consider search engine marketing (SEM) when doing SEO. How does it effect traffic, my visitors, can they convert? Where are they exiting? What words bring in strong traffic? All of this and more needs to be considered when optimizing your website.
Below are my top 10 SEO mistakes that I see frequently….. Read the rest of this entry »
There has been a bit that has been argued in regards to penalties for duplicate content. Who is right, who is wrong, what the story really is. Search engines such as Google, Yahoo! and MSN are known to penalize duplicate content. So what exactly is duplicate content?
What is duplicate content? In short- it is text-based content (that is spiderable by search engines) on a website that is found in full, or partial on another site on the internet. Read the rest of this entry »
In various SEO Blogs and forums there has been much discussion about Google’s efforts to spot paid text links. Many SEOs believe Google already has technology in place that helps them spot text link ads so they don’t count them in their search engine ranking algorithm.
At LinkXL we knew this day was coming for some time. So instead of complaining, we created a solution. After all, how hard is it to spot a block of text links in the sidebar or footer of a website? Think about it; you may be spending $100s or $1,000s of dollars on traditional paid text link ads that are doing nothing for your rankings. Read the rest of this entry »