Contextual Advertising Talk

Why Contextual Links are Best

Text link advertising has become a serious threat to Google’s business model. Not only do paid links cut into Google’s advertising revenue, they can mess with their ranking algorithm. When search engines count unrelated links in the footer or sidebars of websites, the websites buying these links get an undeserved boost in the search engine rankings. I have seen travel sites buy footer links on software sites. These links are irrelevant and should not be, and are often not, counted by the search engines.

The great thing about LinkXL’s contextual text link ads is that they are naturally relevant. If that same travel website buys the contextual text link ad “Florida Vacations” in the middle of existing text on another website, chances are the article the link is in is related to the website it is linking to – this is the main reason the Google and other search engines use backlinks in their algorithms - Inbound text links help search engines decide what your website is about and because contextual links are real links, they are links the search engines can actually use in their search engine ranking algorithms.

The problem is the average webmaster is lazy and footer and sidebar links are easy to buy compared to natural contextual links, so link buyers continue to buy potential worthless links to save time and effort. It happens everyday, link buyers pay hundreds of dollars to buy links on sites not related to there own website. Even if the site is closely related, chances are still strong if the paid link is in a giant list of paid links it is not worth very much – if not blocked by the search engines.

It just doesn’t make sense that buyers continue spend money on text link ads that have the odds stacked against them instead of buy contextual links that really work. But I guess looking for the easy way out is human nature, as well as link sellers willing to take naïve webmasters money for worthless links.

LinkXL’s patent pending technology makes buying contextual links in relevant content a snap. No longer are you regulated to spending money on sponsored links that are not doing anything positive for your site. One well placed contextual link on a relevant PR2 page is far more valuable then an expensive PR8 footer link on a site with its’ PR passing abilities blocked.. Slowly, many link buyers are coming to this realization and LinkXL is here to help.

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